Kantipur FM

28/06/2012 16:16


Business entrepreneurs have been creative in utilizing their resources in marketing products and services. They have used various medium to ensure that they always get their share of the market. Some have paid freelancers a huge amount of money to help them popularize their name and brand. The most popular means of generating traffic are social media presence, viral marketing and article marketing. If you are a business owner and have tried these methods but gained little results or if you want to add to these efforts then you would probably consider advertising your business on internet radios.Internet radios have started to sky rocket the profit of some new products in the market. Since most people appreciate the power of entertainment, online radio networks have capitalized on the idea that even the most zealous person would wish to get some relaxation by listening to music on their free time. Who would not want to anyways? This fact has motivated radio companies to utilize the internet in reaching out to their audience. When seen with positive results in generating traffic, advertisers experimented in contracting these internet radio networks to promote their brand. If you want to know more about this, check out Kantipur FM. This has begun the trend of the new brand promotion. Many have benefited from it since most people began patronizing them. So what are the key factors that are considered to propel business profit through online radio? Here are some of them:Access
Understanding that most people are internet users, online radios can be access anywhere at any time hence information gets readily available. Networks have began to innovate their methods of advertising products and services by simply putting up ads banner on their websites. It only requires a designer to come up with one. It saves cost as it doesn't need air time in between songs or voice talents to narrate the marketing spiels. They only need the banners flashed on the website's section that will be seen by the website visitors. It saves time as well since it only requires few minutes to load them to the site.Ease
Some of us give less attention to advertisements especially those that are aired repeatedly eating up the time supposedly spent on playing our favorite songs. We get annoyed by stations who give more time for vocal advertisements than the music itself. In effect, we change channels. This is something an internet radio would not want to happen when generating traffic. They want a convenient way of promoting products and services that will make a website visitor a returning or a regular member. By ensuring website usage is convenient, online radios have found a way to advertise without the annoyance to their patrons.Choice of Music
Unlike the conventional way of listening to radio stations, internet radio has innovated their music library which gives their listeners the ability to create their own play list by having them choose their type of music and favorite songs. It is no longer necessary to call the radio station and take their chance for their requested songs to be played. Listeners are able to choose from a wide array of genre. It has been part of the competition to have as many songs available to listeners.If these features are available on an internet radio station, chances are, it gets a huge chunk of the listeners' choice. Thus, more advertisers will be there to make partnership with. For more info, visit this website.